Mia Bjorkroos is a dynamic thought leader and operational strategist in the fitness industry. Originating from Sweden and now based in the US, she has a passion for helping businesses inspire people to live fit and healthy lives by turning vision into action and by empowering leadership. She has an international network as well as a 360 perspective of the fitness industry.
With 20+ years experience as an entrepreneur and executive leader supporting business with operations, strategic leadership and implementation, Mia offers her Fractional COO services to SMBs that are getting ready to scale, transition into new markets or that are adding new business initiatives.
Throughout her career, Mia Bjorkroos has been involved in various key roles and projects in the fitness industry. Her skills include areas such as:
- Global Operations: Leading global business strategies, as shown in her work at The Piloxing Academy LLC where she played a key role in expanding the company into 90+ countries while managed hundreds of educational workshops worldwide.
- Master of Efficiency: Significantly improving operational and marketing efficiency, notably by supporting several companies transitioning to new CRM systems.
- Community Building: Creating and nurturing communities, demonstrated by her initiation of a global community manager program and a “Member Journey” to enhance customer experience and loyalty.
- Business Development: Excelling at market evaluation, strategic planning, and the creation of new business models, as well as maintaining key industry partnerships.
- Innovation: As an independent contractor, exploring and evaluating various boutique fitness programs, and contributing to innovative projects using Virtual Reality (VR) and Augmented Reality (AR) in the fitness industry.
Mia’s dedication to fitness and wellness, combined with her commitment to continuous learning, establishes her as a guiding light in the industry. She is currently working with brands such as SixPax and BFS to enhance their operations system and support leadership.